The “why” thing. 

Sometimes the way a product adds value to society is found in the very purpose it serves. Like in medicine for example. When it comes to fashion and lifestyle products this purpose isn’t always so obvious. Simply pointing to a product’s aesthetic or quality doesn’t cut it anymore. In the words of Seth Godin, “people don’t buy goods and services. They buy relations, stories and magic.” They want to be able to identify with a why, they want to belong to a community that shares their values, they want their purchase to communicate something about who they are. I believe that every business endeavour has an underlying purpose at its core that goes beyond it’s product. My passion is to help you (re)discover your why and then translate it into relevant story campaigns that help people engage with your product virtually and/or in reality. Whether you are launching your business for the first time or have been established on the market for decades and want to launch a new product, the stories I create are meant to engage your customers at a deeper level, through content that adds value to their lives beyond your product.



The next steps.

I passionately believe in the power of business to create a better world. This can be outworked practically in many different ways. Whether it is by using your platform to raise awareness for a cause that you stand for or giving your customers an opportunity to partner with you in practically being an answer to local challenges, the possibilities are endless. If you are willing, I want to help you work out what social cause is most connected to the core values of your business and develop ways in which you can use communication to make a stance.


Here’s what I’m good at. You can also find this on my CV.

Concept development
Content creation
Art-direction
Copywriting
Set-design
Social Media Strategy
Editing (text, photography, moving images)
PR (Newsletters, press reports, etc.)
Event storytelling