Zalando Style in Real Life
Fashion Styling

Style in Real Life is a project by Zalando that showcases the style of real people. The objective is to give advice to customers that will facilitate their purchasing decisions. Steering away from traditional fashion representation, Zalando's Style in Real Life seeks to promote a positive body image by portraiting different body types and style preferences.

As a participant I represent the tall woman in the project. I select a minimum of 4 monthly styles from Zalando's most recent selection of fashion items. Each style is representative for a particular type of occasion. The type of occasion and the required framework of each style is provided by Zalando's editorial team. Along with each outfit I explain my choice of fashion items, why I have combined them in this way, give alternatives and provide explanation for why this look works well with my body type.

Photography: Robbie Lawren


Judith Achumba-Wöllenstein
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